Leading the parade

Leading the parade


Together with our close friends of Giesbers Retail we have developed a 3D character of the Makro star. An icon Makro Belgium uses in both online and offline communication to highlight special offers across all product categories. Working from sketch to storyboard to animatics and end result we created different characters to fit their product categories: food, DIY, tech… et cetera. All starring in the ‘Sterrenparade’.

These stars not only shine in online video, but also in the offline brochures. Attracting attention to special offers and other action driven communication. This truly is the start of a blossoming career… and who knows? Maybe it will end on the famous boardwalk in Hollywood!


Makro Belgium


Giesbers Retail


3D illustrations
3D animations

Animation, CGI