Bringing warmth to the streets
What do you do when your campaign needs to turn a complex, technical topic into something that feels warm, approachable, and relatable? You call in the Hippos. Branding Friends came to us with a challenge: create a 3D character that could embody the heart of their Warmte met Elkaar campaign, educating and connecting with people about the benefits of warmtenets.
Enter WarmteNetty:
The warmest ambassador a city could ask for. This cheerful character was designed to spread a positive vibe and make the sometimes intimidating topic of warmtenets, easy to understand. Our team got to work bringing WarmteNetty to life, creating three stunning stills for outdoor campaigns in Amersfoort and Ede.
From her friendly expression to the vibrant color palette, every detail was designed to make her feel like the helpful neighbor who knows all about sustainable heating solutions.
And guess what?
She’s future-proof too—ready to animate her way into even more channels if needed. Because for us, it’s not just about delivering assets; it’s about crafting characters that connect. With WarmteNetty on the streets, the cities are ready to turn up the heat.
