The Hippo approach
With endless variations of headboards, fabrics, and bases for customers to configure, a traditional photoshoot wasn’t the answer. The solution was obvious: a deep dive into the digital realm of 3D.
Pixel-perfect comfort
The challenge wasn’t just volume; it was vibe. To capture the luxury feel, we obsessed over the details. Our herd got to work building multiple versatile 3D sets, modeling duvets to get that perfect, fluffy look, and nailing the textures of every fabric. We even integrated AI-generated people into some of the scenes.
A webshop to dream about
The result is a stunning and extensive visual library that powers the Karlsson and B Bright collection on the Beter Bed webshop, inspiring customers and driving conversion.
