If you just focus on the smallest details, you never get the big picture right
To achieve these tantalizing shots, we used high-speed film technology. Shooting food and drinks up close by using 938 frames per second [yes we even counted them]. Each shot was calculated in detail, using gear that Stanley Kubrick would have been jealous of.
Our 3D department delivering the icing on the cake with specially developed product animations. By using product renders instead of product photography, we were able to efficiently create animated product end shots
