Comfort that has your back
We wanted the film to feel intimate and honest, close to the real lives of the women we celebrate. So we shot everything in a single house, in a single day, transforming rooms and styling into what feels like multiple locations and moments. One space, many stories.
Big screen and social feed
Hippo produced the cinema launch film and a full social toolkit, so wiBRA could live just as strongly on the big screen as it does in the feed. Every asset is built around the same idea: all women, seen and celebrated.
This wiBRA launch also supports Wibra’s collaboration with Pink Ribbon, putting real comfort side by side with real awareness for breast cancer. In store and online, viewers are invited to discover the wiBRA collection and learn how this collaboration helps support the cause.
