A Creative Safari
Each video captured the essence of the datingshow while reinforcing Lay's as the catalyst for simple joy. We combined the recognizable charm of the show with the irresistible appeal of Lay's chips. Think romantic picnics, balmy summer evenings, and of course: those first, exciting dates
Simple joy,
smart production
Our mission? To bring the magic of B&B Vol Liefde to life in five unique billboards. We reconstructed iconic scenes from the show, complete with elements that exude romance and adventure. And we did it all in an efficient and smart, single-day studio shoot! From sun-drenched Greece to rugged Scotland, we travelled the world without taking a single step outside the studio. The result? A campaign that leaves you wanting more!
