The Hippo approach
We’re talking over 800 renders in total. Trying to capture every single combination with traditional photography would be insane. It was time for our herd to weave some digital magic.
A fabric-first focus
The number one challenge wasn’t the quantity; it was the quality of the fabrics. Getting the texture, colour, and especially the transparency just right is what makes or breaks a render for window decorations. And to bring those products to life, we placed them in stunning, high-end interiors, even adding AI-generated people to create a sense of home and show the blinds in a real-world context.
A shade better than reality
Beyond the beautiful mood shots, a webshop needs crystal-clear product images. We created hundreds of packshots on a clean background, capturing every single product configuration. Every fabric, every piece of hardware, from every conceivable angle, all perfectly rendered for the ultimate online shopping experience.
