“If you just focus on the smallest details, you never get the big picture right.” Yeah right… For our latest production we flew in some ‘big picture’ equipment to focus on the smallest details. Yes, we are talking about a high speed filmshoot!
Commissioned by Giesbers Retail, we produced a series of commercials for PLUS private label, in a sense that you can almost taste the products.
With the icing on the cake added by our 3D department who took care of the product animations.
If you just focus on the smallest details, you never get the big picture right
To achieve these tantalizing shots, we used high-speed film technology. Shooting food and drinks up close by using 938 frames per second [yes we even counted them]. Each shot was calculated in detail, using gear that Stanley Kubrick would have been jealous of.
Our 3D department delivering the icing on the cake with specially developed product animations. By using product renders instead of product photography, we were able to efficiently create animated product end shots.
Agency: Giesbers Retail Client: Plus Retail: Nieske van der Meer, Marloes Bras-van der Werf, Okke Wiarda Concept: Jasper Roks, Martine Hogervorst, Floris Cornelissen Art director: Jasper Roks, Josje Kolenbrander Copywriter: Floris Cornelissen, Chantal van Welsem-Janssen Account: Anne-Marie van Sanen, Vera ter Horst Executive Producer: Stephan Bais Producer: Kate Ubbink, Floortje Gerritsen Director: Jorrit Stollman 3D modeling: David ter Horst, Daniël Klapwijk Animation: Jelle Fokkens Editor: Gideon Hornberger Colorist: Efraim Gons D.O.P.: Mick van Rossum Food styling/sfx: Cees Visser Sound: Studio Alfred Klaassen