What’s on top of every creatives picklist? Creative freedom and lots of it. And this is exactly what our client provided us with! With no pre-defined animation style to be picked from the shelves our creatives had the chance to start from scratch. Let’s start planning ahead!
First we’ll start with a plan
Our animators stepped up to the challenge. Ideas came to mind like swarms of mosquitos in the swamp.
We had so much freedom to do as we desired that we were able to experiment with visuals, tempo, colors and much more.
In the end we realized the message of Bouwmaat perfectly. Informative, but festive as the video had to highlight a big positive change for the organization!