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From concept to storyboard, to animatic, to end result… a new tv commercial for the ‘GIGA GAMMA DEALS’ finds its way to a television set near you. A full CGI animation of a forklift racing across your tv screen.

To visualize the offers, packshot images made by Giesbers Retail were turned into 3d objects, using projection mapping. So stay alert and look out for falling cans of paint, laminate flooring or giant packs of mortar.