Gifts get your heart racing, right? At Kruidvat, they love rewarding loyal customers with presents. But what if customers forget to use the Kruidvat card to claim their presents? Kruidvat has got it covered with their new mascot, a heart of passion.

This fiery little 3D heart, affectionately nicknamed Koko by client and crew, was brought to life through a collaboration between DDB, Eigen Fabrikaat, Hippo Creative Studios and WhooHoo!

Hippo was responsible for the production and post-production of both the live-action and CG animation segments of the project, while DDB provided the concept, script and art direction. WhooHoo! took care of compositing.