It doesn’t take an Einstein to see that creating 3600 product images calls for an innovative production approach. Especially when it involves 600 unique SKUs and a client who considers sustainability of paramount importance.
Carpetright and Hippo took the big leap and together implemented the groundbreaking possibilities that CGI technology has to offer into a semi-automated process. Our goal: smart imagery at scale without losing the details and 100% accurate texture variations and colors.
The floor
is yours
is yours
The floor
is yours
is yours
Albert Einstein famously said, “We cannot solve the problem with the same thinking we used when we created them”.
It doesn’t take an Einstein however to see that creating 3600 lifestyle images calls for an innovative production approach. Especially when it involves 600 unique SKUs and a client who considers sustainability of paramount importance.
It doesn’t take an Einstein however to see that creating 3600 lifestyle images calls for an innovative production approach. Especially when it involves 600 unique SKUs and a client who considers sustainability of paramount importance.
Carpetright and Hippo took the big leap and together implemented the groundbreaking possibilities that CGI technology has to offer into a semi-automated process. Our goal: smart imagery at scale without losing the details and 100% accurate texture variations and colors.
Client
Carpetright
Production
Hippo Creative Studios
Deliverables
Smart sustainable solution
Packshots for over 600 SKUs
Lifestyle renders for each SKU
Packshots for over 600 SKUs
Lifestyle renders for each SKU
But can you show it in a living room?
Carpetright
” But can you show it in a living room? “
Carpetright
It really isn’t real
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